Gin Lane helps emerging and established brands understand who they are, why they exist, and how to communicate by creating systems of expression that work across all touch points.
Our brand strategy process is based on both qualitative and quantitative learnings, allowing us to gain a holistic picture of current operations, market landscape, and brand positioning to create, or reshape, the foundation for a brand’s ‘raison d’être’; why they matter.
Building on a clearly defined brand strategy, we work closely with our partner to craft a distinctive imprint that adapts for all online & offline conversations.
We create interactive and connected digital products that achieve simplicity through a constant focus on the user’s overall experience.
From our minimal interfaces to our streamlined motion design, we craft purposeful systems that engage users and provide consistent and contextual data at each touch-point.
The Custom Experience Design team runs an agile, iterative process that carefully crafts stress-tested and scalable products that delight and sustain.
We create digital-first content that is dynamic, interactive and fully responsive. From pre-production through post-production, our team works closely with our partners to ensure a seamless process and expert execution of creative vision.
In addition to production, we also offer studio, equipment rental services and IT direction at our studio to facilitate the production of rich, high-fidelity content.