We create experiences that are alive & intelligent.

Brand Development

Gin Lane helps emerging and established brands understand who they are, why they exist, and how to communicate by creating systems of expression that work across all touch points.

Our brand strategy process is based on both qualitative and quantitative learnings, allowing us to gain a holistic picture of current operations, market landscape, and brand positioning to create, or reshape, the foundation for a brand’s ‘raison d’être’; why they matter.

Building on a clearly defined brand strategy, we work closely with our partner to craft a distinctive imprint that adapts for all online & offline conversations.

Custom Experience Design

We create interactive and connected digital products that achieve simplicity through a constant focus on the user’s overall experience.

From our minimal interfaces to our streamlined motion design, we craft purposeful systems that engage users and provide consistent and contextual data at each touch-point.

The Custom Experience Design team runs an agile, iterative process that carefully crafts stress-tested and scalable products that delight and sustain.

Interactive Content Production

We create digital-first content that is dynamic, interactive and fully responsive. From pre-production through post-production, our team works closely with our partners to ensure a seamless process and expert execution of creative vision.

In addition to production, we also offer studio, equipment rental services and IT direction at our studio to facilitate the production of rich, high-fidelity content.

365


Category

Custom Experience Design, Interactive Content Production, Brand Development

365

Raden


Category

Custom Experience Design, Interactive Content Production, Brand Development

Raden

Harry's


Category

Custom Experience Design, Interactive Content Production, Brand Development

Harry's

Sweetgreen


Category

Custom Experience Design, Interactive Content Production, Brand Development

Sweetgreen

Dia & Co


Category

Custom Experience Design, Interactive Content Production, Brand Development

Dia & Co

Smile Direct Club


Category

Custom Experience Design, Interactive Content Production, Brand Development

Smile Direct Club

Hello Alfred


Category

Custom Experience Design, Interactive Content Production, Brand Development

Hello Alfred

Stadium Goods


Category

Custom Experience Design, Interactive Content Production, Brand Development

Stadium Goods

J.Crew


Category

Custom Experience Design, Interactive Content Production, Brand Development

J.Crew

Reformation


Category

Custom Experience Design, Interactive Content Production, Brand Development

Reformation

La Ligne


Category

Custom Experience Design, Interactive Content Production, Brand Development

La Ligne

Zeel


Category

Custom Experience Design, Interactive Content Production, Brand Development

Zeel

Michael Kors


Category

Custom Experience Design, Interactive Content Production, Brand Development

Michael Kors

Best Made Co.


Category

Custom Experience Design, Interactive Content Production, Brand Development

Best Made Co.

Campaign


Category

Custom Experience Design, Interactive Content Production, Brand Development

Campaign

OTHR


Category

Custom Experience Design, Interactive Content Production, Brand Development

OTHR

Rudy's


Category

Custom Experience Design, Interactive Content Production, Brand Development

Rudy's

Sack Sandwiches


Category

Custom Experience Design, Interactive Content Production, Brand Development

Sack Sandwiches

The New Stand


Category

Custom Experience Design

The New Stand

Honest Buildings


Category

Custom Experience Design, Interactive Content Production, Brand Development

Honest Buildings